Holtz Branding Story

Creator/Director/DP/Editor/Co-Writer

Holtz Branding is a full service marketing agency that began as the in house marketing team for Holtz Leather. As Holtz Leather grew and became more successful, so did the marketing team. This video tells why Holtz Branding was created and what they can offer.

This was a three camera setup with one key light and a natural fill and kicker. I was a little disappointed with my inability to match the BMPCC6K footage to that of the GH5 but that just may be something I’ll have to get better at with time.

Shot with the BMPCC6K and two GH5(s). I used the Sigma 18-35 1.8 EF and a Samsung T5 2TB External SSD. I recorded in BlackMagic Raw 12:1 at 6K 24fps. for the GH5(s) I used the Laowa 7.5mm and the other was the Lumix 42.5mm.

Lit with the Aputure 120d with a shower curtain used as diffusion.

 

Real Life CBYD Rescue - Fairfax, VA

Co-Director/Co-DP/Editor

The fire department in Fairfax, Virginia experienced a call where a closed door saved the life of a young girl. In this video they tell their story of what happened and why the closed door was so important. On-scene GoPro footage is provided to help visually aid the story. The purpose of the video is to get an emotional response from the audience and to drive the importance of closing the door before you go to sleep.

Shot with the C300 ii and 5D iv with Canon 24-70 f2.8 and Canon 70-200 f2.8.

 

Alabama Wedding bmpcc6k

Creator/Director/DP/Editor

More than anything this is test footage of the new BlackMagic Pocket Cinema Camera 6K. I wanted to see what this camera was capable of and how the image holds up compared to the GH5.

The GH5 is hands down the more versatile and easy to use camera. I love the image that comes out of it and the stabilization is just unfair. I’ve used this camera for over two years and it has been everything I wanted but I have to say that the BMPCC6K surpassed what I thought was a good image. The clarity of the bigger 6K sensor along with the flexibility of B Raw makes the image quality on this far superior. The Sigma 18-35 is a great compliment although very heavy. All in all I m in love with this camera but will take time to transition to its workflow. The GH5 is still a work horse and I will rely on it for more on the fly demanding work with quicker turnarounds.

Shot with the BMPCC6K on the Ronin S with a monopod attached to the bottom. I used the Sigma 18-35 1.8 EF and a Samsung T5 2TB External SSD. I recorded in BlackMagic Raw 12:1 at 6K 50fps. Probably used about 7 batteries and used up 250 GBs of data.

 

Leather Patch Candles

Creator/Director/DP/Editor

Holtz Leather Co. started a new line of hand thrown ceramic candles. The video is made to show the value of each individual vessel along with the personality and uniqueness of the scents that were tested and chosen by the Holtz family.

Sold at $50 per, it was important to market these candles as more than just a candle. showing the process and production was important to show the consumer how special these candles really are.

Shot handheld and on a tripod with the GH5 in 4K at 24 and 60fps. The lenses used were the Sigma 30mm and f1.4 Lumix 42.5 f1.7

 

Forma - Maingear™

Creator/Director/DP/Editor

I was commissioned by Maingear™ to make a promotional video highlighting their new series of gaming chairs called “Forma.” I was asked to create something similar to the Alfa Element and the Jose Cocinas cherry cola videos featured in the “all videos” page. The project needed to be completed quickly because they were gonna launch the website page within 3 business days.

Normally I would like to have a bit more time to be able to plan out all the shots. A video like this also requires a decently big studio space which I did not have access to. I had a 10’x10’ black backdrop that would be perfect for computers but is less than ideal for a larger product such as a computer chair especially when using a wide lens to capture the whole object. I had to use some DaVinci Resolve motion tracking to darken the surrounding clutter that was all around the chair. I was also using the Zhiyun Crane v2 which is not the right tool for the job. a small slider would have much better considering all the extreme closeups that were featured. All in all it turned out pretty well and it met the client’s needs.

Shot on the GH5 in 4K at 60fps. The lenses used were the Sigma 30mm f1.4 and the Rokinon 12mm f2.

 

Jose Cocinas - Cherry Cola

Creator/Director/DP/Editor

Jose Cocinas is a made up brand that I created back in the spring of 2017. I had wanted to make a product video for a long time and finally got the opportunity through my work as a professional development project. The name Jose Cocinas translated to English is Joseph Kitchens, who is a friend of mine from work. I thought his name in Spanish had a certain smoothness to it, I liked how it sounded. I decided that Cream Soda was a fitting flavor for the spot. The ad had a latino vibe to it and almost looked like a whisky commercial.

Fast forward a year and I had to make another video for my senior project. I thought it would be cool to see how much I could improve upon the last video. I wanted to make every part of it better.

Last time I was rushed through the project and only had 5 hours to do everything in the studio. This time i made sure to plan far in advance and spent close to 10 hours (for set up, production, and clean up). I wanted to use a backdrop instead of a black background I added plastic cherries and used real Ice this time as opposed to the acrylic ones I used last time.

The Lighting was much more extensive this time around. We had a massive diffused key light to the right and dimmer fill to the left. We had an assortment of Practilites along with small custom made flags and reflectors to accent specific areas like the fizz of the soda, the glow behind the bottle, the brightness of the back drop etc.

It was shot in 24 fps and 60 fps in 4k on the Panasonic GH5. The lenses used were the Sigma 30mm f1.4 and the Rokinon 85mm 1.4 (used with 3 separate 82mm diopters).

We went through a lot of ice cubes and close to 12 liters of cherry cola to create this. Everything was rushed because the studio was pretty warm and the ice cubes melted quickly in the room temperature soda.

The production crew consisted of Nick Jung and Joseph Kitchens.

Post production didn’t take too long. I had to brighten up the glass and the label as well as add sound effects. Because ads like this are exclusively done digitally now, there is no standard or example of how to do this type of video. so most of this is trial and error.

 

Close Before You Doze

Camera Op/Production Assistant

Close Before You Doze is the name of the campaign created by the UL Firefighter Safety Research Institute to help spread awareness of the effectiveness of a closed door in a house fire. This video was created in partnership with UL FSRI and Allison+Partners to help illustrate the message that we want the public to know.

I was part of the ideation team as well as a camera operator during production.

This video has received over 10 million views and 160 thousand shares on Facebook alone. The video was featured on AdWeek after the video went viral overnight.

This video was just a small piece of a larger campaign that included (but was not limited to) the creation of many other Close Before You Doze videos, a media tour in Atlanta, appearances on ABC, NBC and Fox News which involved a live fire prop demonstration in the middle of Manhattan.

 

Rendezvous

Director of Photography

A soldier comes to terms with his own mortality. based on the poem "I have a Rendezvous with Death" by Alan Seeger.

Daniel Gourdin Directed this short film. He asked me to be the director of photography and to give it an fast paced grungy feel, similar to Saving Private Ryan. I used mainly telephoto lenses and high shutter speeds to create an intense and slightly disorienting feel. For the garden scene I went for a shallower depth of field as well as a slower dream like feel.

This was a fun yet challenging project because I had never had a project that required such long focal lengths. everything went as smooth as possible on set because everyone was very invested and professional.

Lighting as 100% natural.

Shot on: A7sii with Rokinon 50mm f2.8, Canon 70-200mm f2.8 and Canon 150-600mm f5-6.3. Panasonic GH5 with Rokinon 12mm f2, Rokinon 85mm f1.4, Panasonic 14-42mm f3.5-5.6 and Sigma 30mm f1.4.

 

My Starving Mind

Director of Photography

*Winner of the Short Form Non-Fiction Student Award of Excellence from the National Academy of Television Arts and Sciences Northwest Chapter (student Emmy)

This is an award winning poetic documentary created and directed by Makenzie Bush. Aching to create something that mattered and could draw awareness, My Starving Mind portrays a visual dramatization of what eating disorders can feel like. Although narrated by actors, the dialogue is taken from phone interviews that Makenzie had with people who have had or still have an eating disorder and 100% real.

Filmed in Moapa Valley, Nevada. Makenzie and I wanted to do the script justice and create a powerful visual story that matched the stories being told. Every shot has symbolism and meaning behind it (although it may not always be apparent).

Lighting was almost exclusively natural. Inside the house we used diffusing over windows and a Fiilex Light used as a book light to illuminate certain rooms.

Shot in 60 fps in 4k on the Panasonic GH5. The lenses used were the Sigma 30mm f1.4, Rokinon 12mm f2 and the Rokinon 85mm f1.4.

 

What Can I Do?

Co-Creator/Director of Photography

Brigham Young University Idaho (a university owned and operated by The Church of Jesus Christ of Latter-day Saints) commissioned Christian Mawlam, a professor at the school to create a narrative video that illustrates the new social media missionary initiative that members of student and local church wards would be participating in.

It being my last semester at school and being an experienced video student, I was asked by Christian Mawlam to tag team this project. After a lot of collaboration amongst ourselves and with the head faculty of the university, we nailed down a script and story board and then begun production. I was the Director of Photography and he was the Director. We used talent from the ad agency, of which I was the Creative Director. Production spanned 2 months and another month for editing.

All in all it was a fairly smooth project and the clients were very happy with the final product. It was shown in a school wide evening devotional on September 30th

The A7s ii was used for the opening scene along with the Canon 24-70 and the Canon 70-200. The GH5 was the primary camera and was paired with the Sigma 30mm f1.4, Rokinon 85mm f1.4, Rokinon 12mm f2 and the Lumix 14-42mm f3.5-5.6.